Dr Nigel C Hunt, Associate Professor in Health Psychology at the Institute of Work, Health & Organisations, The University of Nottingham undertook the academic paper; The Viviscal Report:The Hidden Impact of Thinning Hair February 2009. The report is a large scale study into the psychosocial problems experienced by people with thinning hair and the attitudes of people towards those with thinning hair.

Dr Nigel Hunt, an alopecia sufferer himself, said of the study “There is a need for more and better psychological help for people with thinning hair. If medical treatments do not work, then people need to learn to adapt to thinning hair. Currently, there is very little psychological treatment available, though we do know that people with thinning hair may experience clinical levels of psychiatric diagnoses such as anxiety, depression or social phobia.

“Further research beyond that of the The Viviscal Report:The Hidden Impact of Thinning Hair is required to examine the effectiveness of psychological therapy for people with thinning hair. It is possible that psychological assistance may aid re-growth, as people who are stressed are more likely to experience thinning hair. Remove the stress, and perhaps remove the thinning hair. Of course, male and female pattern baldness is normal age-related thinning hair, and perhaps society should be accepting of these normal ageing processes”.

"I have been recommending Viviscal to all my clients who suffer from reversible thinning hair and thinning - male and female. Viviscal is a truly wonderful all-natural supplement that decreases thinning hair and regenerates new hair growth by nourishing hair follicles with a healthy balance of needed nutrients.

"It is especially effective with individuals who experience hair thinning or loss because of stress or hormonal changes. The Viviscal treatment also has a beneficial effect on skin and nails as well."

“For women self-esteem and self-concept are the reflex of social influence which can act as a source of conflict and misfit, with repercussions on body image and mental health. The relationship with the hair often includes anxiety about its general condition, if it’s thinning and falling out, or going grey. Hair is valued in connection with beauty and femininity, sexuality and attractiveness, so when losing it people are affected negatively in their self esteem and self image…

Hair loss threatens our vanity, how much we value ourselves, and is usually seen as unattractive and often associated with being unwell or ageing. It is recognised that there are also emotional factors associated with hair loss so it can mean psychological discomfort."

“At Bauman Medical Group, we have more experience with prescribing and tracking the results of Viviscal than any other natural supplement. It's rewarding to offer Viviscal, a natural supplement that has such a track record of success in helping those who are suffering from thinning hair."